The Dark Side of Fashion is an online marketplace for alternative fashion lovers. Here you'll find the sickest styles from your favorite alternative brands and more! We cater to all types of children of the night, whether your style is goth, punk, nu goth, dark victorian, grunge, or just straight up badass. There's something for everyone here!

The Dark Side of Fashion is followed by over 160,000 spooky babes around the planet. Come join the dark side!

A little about the owner:
Greetings darklings! I'm J.V., a passionate blogger and mental health professional. My interest in the goth and punk subcultures began over a decade ago and what can I say about that...well yeah, I told everyone it wasn't a phase. I started this website because of my love for alternative fashion and urge to facilitate creativity and the beauty of self expression through style. Thank you for visiting my site and I hope you enjoy this spooky little space on the internet.